Native Advertising Is Not Just Top-Funnel – It’s a Journey

November 13, 2018
Native Advertising Is Not Just Top-Funnel – It’s a Journey 1

Should editorial teams and branded content teams work together – and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?

In this episode, we welcome Mary Gail Pezzimenti, VP of Content at CBS Interactive, who shares her thoughts and experiences from being in the branded content game for over a decade.