The Importance of Having Newsroom Mentality in a Branded Content World

How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?

In this episode, we welcome Adrian Michaels, Director of FirstWord Media, who always draws on his experience from the newsroom when creating branded content.