Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email...
There was a time when working from home was a pipe dream, but recent events have people working from home, or looking for home based opportunities. Whether that’s working remotely for a company or starting your own business, there’s no shortage of...
If everyone uses the same marketing tactics, will any brand stand out?
Mark Schaefer discusses the importance of getting buy-in for strategies that are uniquely tailored to your company and your audience.
Sabrina DeVito – Chief Strategy Officer of Marlette Funding Today on Real-World Branding, Sabrina shares insights from her career journey, how the Best Egg brand was built, and what they are doing in this peculiar moment to keep things moving for...
The COVID-19 pandemic has turned ecommerce upside-down. For entrepreneurs running online stores, coronavirus has created a whole new set of challenges. And for those sourcing products from China, it has been nearly two months of urgent questions –...
Today, we’re joined by Lianna Patch of Punchline Copy and SNAP Copy. Lianna was one of the speakers during ECF Live this year, and even though I didn’t really have an initial interest in the subject of copywriting, her presentation...
The spread of coronavirus disease 2019 (COVID-19) has shaken daily habits around the world. Can we use this emerging pandemic to do some good and reset daily habits? The impact on daily life is still taking shape. However, now is not the time for us...
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale’s is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy...
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance...
Today on Real-World Branding, Jamie Schrotberger (CEO of Spread Bagelry) discusses the brand they’re building and how COVID-19 has impacted their business. With a strong background in finance, Jamie got to know the restaurant business through a...