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Sonja Jacob – Content Marketing Lead at AppDynamics – Redefining Content in the Age of Growth

January 14, 2020
Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth 1

In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including: – How content marketing has evolved over the last 10+ years in B2B SaaS – How to create a growth-centred content marketing strategy – How to align content with business goals and measure ROI of content – Library vs Publication thinking in content – How to diversify risk in your content marketing – What content marketers should focus on in 2020 and beyond

Links

AppDynamics >> https://www.appdynamics.com/

Several Short Sentences About Writing by Verlyn Klinkenborg >> https://www.goodreads.com/book/show/13155290-several-short-sentences-about-writing Tech Bound email newsletter by Kevin Indig >> https://www.kevin-indig.com/tech-bound/

Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward