Sonja Jacob – Content Marketing Lead at AppDynamics – Redefining Content in the Age of Growth

January 14, 2020
Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth 1

In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including: – How content marketing has evolved over the last 10+ years in B2B SaaS – How to create a growth-centred content marketing strategy – How to align content with business goals and measure ROI of content – Library vs Publication thinking in content – How to diversify risk in your content marketing – What content marketers should focus on in 2020 and beyond

Links

AppDynamics >> https://www.appdynamics.com/

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