The Inputs Required to Create a Content Strategy

March 4, 2020
The Inputs Required to Create a Content Strategy 1

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:

* The customer * The product * The business model * The industry * The competition * The literature

Once you have this information, you can create a strategy that suits the company’s business needs.