How to Track Tough-To-Measure Tactics

April 7, 2020
How to Track Tough-To-Measure Tactics 1

Some of the best tactics are the hardest to measure. But that doesn’t mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he’s determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.