Measuring Top-of-the-Funnel Content

March 10, 2020
Measuring Top-of-the-Funnel Content 1

It’s easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content — content that’s not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.