What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop. Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.
Joining us for this episode are: Chad White – author of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success and Head of Research at Oracle Marketing Cloud Consulting. Jill Fanslau – Content Marketing Manager at AWeber, the email marketing software company that helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation.
Here’s what we cover: 1:00 Introducing our guests, Chad White & Jill Fanslau. 1:50 How much has email marketing changed since Chad published the first edition of his book? 4:00 What’s Jill’s perspective on how email marketing has changed over the past few years? 6:00 What are some other areas that Chad think have changed? 7:20 Does sophisticated email marketing still mean difficult email marketing? 8:20 What is the impact that GDPR has had on email marketing? 12:25 Is it ever a good idea to buy lists? 14:30 What are some tips for list building? 17:30 Why is writing subject lines the most misunderstood area of email marketing? 20:30 What other marketing channels work most effectively in conjunction with email marketing? 23:50 Can you do both Messenger marketing and email marketing at the same time or might Messenger marketing replace email marketing in the future? 26:00 Is email marketing middle-aged and not sexy any more? 27:00 Thanks to Katie Joy B! 27:50 Chad’s actionable tip 28:50 Jill’s actionable tip
Find out more about the audio podcast here:https://www.semrush.com/podcast/