How to Make Your Conversational Marketing More Human

How to Make Your Conversational Marketing More Human 1

What makes conversational marketing great is when it’s super relevant to any given problem and gets visitors to where they want to go. The more contextual you make it, the better the experience. HubSpot’s resident bots guru Connor Cirillo joins Anni to talk about why bots are more than just a marketing priority, how to optimize for human behavior, and why advanced targeting helps put the customer first.