Casey has lead marketing at some hugely successful B2C websites like Paelohacks and Watchmaster.com; he’s also done it for B2B companies including BigCommerce and ShipBob. We talk to Casey about: – How he managed to scale Paelohacks to millions of unique visitors and why he felt a lot of their success was down to great timing. – The virtual summit playbook that Casey used successfully in both B2C and B2B companies. – Why leading marketing is the same regardless if it’s a B2C or B2B company. – What are the key attributes to look for when scaling a world-class marketing team? Happy Growing!
