Burnout is Real Among Social Media Managers

Moran Brayer January 10, 2020
2 min read

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout. Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout. Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem. In This Episode:

05:04 – How social media for museums differs from other companies 08:50 – How museum executives tend to view the role of social media 11:05 – How the Museum Social Media Managers Facebook Group evolved over time 14:02 – How to balance and integrate various goals into a social media program 16:37 – The reality of burnout in the social media manager community 23:35 – Self-care tips to help you avoid burnout 32:11 – Useful tips around Facebook group administration.